Press kit & brand

Everything you need to write about or design for Pump Rush. Use the assets freely for coverage, reviews, videos and store features. Download everything (zip)

Fact sheet

Title	Pump Rush: Time Management
Developer and publisher	Darko Jovanovski
Platforms	iPhone, iPad, Android (landscape)
Release	Coming soon
Price	Free, with optional in-app purchases and ads between days
Genre	Time management, casual
Website	pumprush.taxiheroapp.com
Press contact	hello@taxiheroapp.com

Tagline

Fuel the rush!

Short description

Pump Rush is a fast, cosy gas station rush. Tap cars, hold the right nozzle, let go in the green and cash in before drivers lose patience. Two-minute days get busier every day as you grow from a dusty roadside pump to a city corner.

Features

Thirty days across three stations: Dusty Roadside Pump, Town Station and City Corner.
Petrol, diesel and LPG, one colour each, plus windshields, tire pressure and oil checks.
Drivers with attitude: VIPs, truckers, grumpy and nervous drivers.
Rush waves, jammed pumps and star gates that make every day harder but fair.
Endless Rush Hour, a Daily Challenge, milestones and boosters.

Logos

Main logo · SVG · PNG · with tagline light / dark

Horizontal · SVG · PNG

Stacked · SVG · PNG

App icon · PNG 1024

One colour · ink · white

Do

Keep clear space of at least the height of the “P” around the logo.
Use the full-colour logo on asphalt, orange or photos; one-colour on busy or light backgrounds.
Write the name as Pump Rush.

Don't

Recolour, outline, stretch or rotate the logo.
Separate the pump mark from the wordmark in small sizes (use the app icon instead).
Write PumpRush, Pump-Rush or PUMPRUSH in running text.

Colours

The same palette as the game. One colour per fuel, always.

Rush Orange#FF8C2E

Cash Gold#FFC226

Asphalt#3B4060

Ink#292E47

Cream#FFF7EC

Petrol#54CC54

Diesel#1F2233 + #FFC226

LPG#3278F0

EV#2EC8DC

Type

Luckiest Guy

The logo, headlines and store art: bouncy, chunky, unmistakably a game. Google Fonts (Apache License 2.0).

Lilita One

The in-game interface (buttons, HUD, numbers), tuned for readability on small screens. Google Fonts (SIL Open Font License).

Nunito

Body copy on the web and in marketing. Google Fonts.

Voice

Short and busy: verbs first. “Tap. Hold. Let go in the green.”
Warm, never mean: drivers are characters, not villains. Grumpy is still a customer.
Honest: “harder every day, fair every time”. No fake urgency.

Screenshots

All in the zip above, 1600×900. Captured in the game.