Pump RushPrivacy Policy
This policy explains what Pump Rush: Time Management (“Pump Rush”, “the game”) collects, why, and what you can do about it. The game is made and published by Darko Jovanovski (“we”, “us”). It covers the game as released on the Apple App Store and Google Play, and this website.
The short version: there is no account and no sign-in. Your progress lives on your device. We use analytics and crash reports to make the game better, show ads to keep it free, and sell optional in-app purchases through the stores. We never sell your data.
- What we collect
- Why we collect it
- Who we share it with
- Ads and your choices
- In-app purchases
- Data that stays on your device
- How long we keep data
- Children
- Your rights
- This website
- Changes
- Contact
1. What we collect
Pump Rush asks you for nothing: no name, no e-mail, no sign-in. What the game sends, automatically, falls into three groups.
Analytics (Google Firebase Analytics)
- Gameplay events: days started and finished, stars, cash earned, cars served, upgrades and boosters bought, modes played (Rush Hour, Daily Challenge), ads offered and watched, purchases started and completed.
- Device and app information: device model, operating system and version, language, app version, install time, and an app-instance identifier generated for your installation.
- Approximate location: country and region derived from your IP address by Google. The game never asks for your precise location.
Crash reports (Google Firebase Crashlytics)
When the game crashes or reports an error: the stack trace, the recent screens and gameplay steps, device model, OS version, free memory and orientation.
Advertising (Unity LevelPlay and its ad networks)
The device advertising identifier (Apple IDFA or Google Advertising ID, only if your device settings allow it), IP address, device model, OS version, language, time zone, app version, and how you interact with ads (shown, clicked, completed).
2. Why we collect it
| Purpose | Data used | Legal basis (EU/UK) |
|---|---|---|
| Running the game and remembering your progress | Local save data (on your device only) | Performance of the contract (our Terms) |
| Understanding how the game is played so we can balance and improve it | Analytics events, device information | Legitimate interest in improving the game |
| Finding and fixing crashes | Crash reports | Legitimate interest in a working product |
| Showing ads that keep the game free | Advertising data above | Consent for personalised ads; legitimate interest for non-personalised ads |
| Processing and restoring purchases | Store receipts | Performance of the contract |
| Answering support requests | Whatever you send us by e-mail | Legitimate interest / consent |
3. Who we share it with
We do not sell your data and do not share it with anyone for their own marketing. It goes to the service providers that make the game work, each under its own privacy policy:
| Provider | Service | Their policy |
|---|---|---|
| Google LLC | Firebase Analytics, Firebase Crashlytics, Google Play | policies.google.com/privacy |
| Unity Technologies | LevelPlay ad mediation and the ad networks it uses | unity.com/legal/privacy-policy |
| Apple Inc. | App Store distribution and in-app purchases | apple.com/legal/privacy |
We may also disclose data if the law requires it, or to protect the rights and safety of players or ourselves.
4. Ads and your choices
Pump Rush shows short ads only between days, never during one, and offers optional rewarded videos (for example extra time, a heart back, 2× cash or a free booster). You never have to watch a rewarded video.
- On iOS: the game asks for tracking permission before using your advertising identifier. You can change it any time in Settings → Privacy & Security → Tracking.
- In the EU, UK and other regions that require it: the game asks for your consent to personalised ads before any are shown.
- On Android: Settings → Google → Ads lets you delete or reset your advertising ID.
- Remove Ads: the one-time “Remove Ads” purchase switches off the between-day ads. Rewarded videos stay available and optional.
5. In-app purchases
Purchases are processed entirely by the Apple App Store or Google Play. We receive a receipt that tells us what was bought so the game can unlock and restore it; we never see your card or account details. Every day in the game can be beaten without paying.
6. Data that stays on your device
Your progress (cash, stars, upgrades, boosters, records and settings) is stored on your device only. There is no account and no cloud copy kept by us. Deleting the game deletes it.
7. How long we keep data
- Analytics: kept by Google Firebase for up to 14 months, then deleted or aggregated.
- Crash reports: kept by Google Firebase for 90 days.
- Ad data: kept by the ad provider under its own policy (linked above).
- Support e-mails: kept as long as needed to help you, and deleted within 12 months.
8. Children
Pump Rush is a cartoon game anyone can enjoy, but it is not directed at children under 13 (or under the age of digital consent where you live), and we do not knowingly collect personal data from them. If you believe a child has sent us personal data, e-mail us and we will delete it.
9. Your rights
Depending on where you live (including the EU/EEA, the UK, Switzerland, California and other US states, and Brazil), you may have the right to access, correct, delete, restrict or port your data, to object to processing, and to withdraw consent. Because there is no account, we can only find your data by the app-instance and advertising identifiers above. To use a right, e-mail us (section 12). Uninstalling the game stops all collection, and resetting your advertising identifier breaks the link to past ad data. You may also complain to your local data-protection authority.
10. This website
This site uses no cookies, no analytics and no trackers. It is hosted by Cloudflare, which processes standard server logs (such as IP addresses) to deliver and protect the site. Fonts are loaded from Google Fonts.
11. Changes
If this policy changes, we update the date at the top and, for significant changes, tell you in the game.
12. Contact
Darko Jovanovski, publisher of Pump Rush: hello@taxiheroapp.com